brand image advertising

brand image advertising
марк. имиджевая реклама марки* (использование рекламы для формирования в сознании потребителей желаемого образа марки)
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Англо-русский экономический словарь.

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Смотреть что такое "brand image advertising" в других словарях:

  • brand image — ➔ image * * * brand image UK US noun [C or U] ► MARKETING, COMMERCE a set of features and ideas that customers connect in their minds with a particular product or brand: »He attributes their success to the shops looking right, a strong brand… …   Financial and business terms

  • brand image — brand images N COUNT The brand image of a particular brand of product is the image or impression that people have of it, usually created by advertising. [BUSINESS] Few products have brand images anywhere near as strong as Levi s …   English dictionary

  • brand image — noun a) (Advertising) the set of emotional and sensory inputs a consumer associates with a particular product or service in their episodic memory system. Whenever Sally drinks her favorite beer, Coors’ brand image floods her senses with scenes of …   Wiktionary

  • image advertising — / ɪmɪdʒ ˌædvətaɪzɪŋ/ noun advertising with the aim of making a brand or company name easily remembered …   Marketing dictionary in english

  • advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …   Financial and business terms

  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • image — im‧age [ˈɪmɪdʒ] noun [countable] 1. MARKETING the general opinion that most people have of a person, organization, product etc: • Law suits hurt a company s image and may hinder future fund raising. • A good advertising campaign will promote a… …   Financial and business terms

  • Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… …   Wikipedia

  • brand — name A tradename used to identify a specific product, manufacturer, or distributor. The sale of most branded products began in the UK at the turn of the century; some, such as Bovril (Trademark) and Horlicks (Trademark), were mid Victorian when… …   Big dictionary of business and management

  • Advertising regulation — refers to the laws and s defining the ways in which products can be advertised in a particular region. Rules can define a wide number of different aspects, such as placement, timing, and content. In the United States, false advertising and health …   Wikipedia

  • Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia


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